編輯推薦:

內(nèi)容簡介:　　隨著國際化背景下中國旅游市場的迅速發(fā)展，旅游市場的科學技術含量越來越高，對全球旅游人才素質的要求也越來越高。中國已成為全球的出境旅游客源國與旅游消費國，為了適應全球化旅游市場對國際化旅游人才的需求，很有必要編寫具有中國旅游市場特色的高等院校全英文教材?！吨袊糜问袌觯呵把乩碚撆c實證案例（英文版）》分別論述了中國出境旅游特征、旅游行為、西部旅游、旅游動機、海峽兩岸旅游、民俗旅游、文化旅游、產(chǎn)業(yè)旅游等旅游市場的前沿理論和案例，同時將理論綜述與實證案例相結合、定性研究與定量研究相結合，注重培養(yǎng)學生理論研究與實踐案例相結合的綜合素質與應用能力，以及分析問題和解決問題的戰(zhàn)略決策能力，努力使學生盡快成長為知識面廣、適應性快、專業(yè)性強、應用性廣的復合型高層管理與專業(yè)人才。
　　《中國旅游市場：前沿理論與實證案例（英文版）》適用于旅游高等和高職院校的大中專學生、研究生、旅游企業(yè)和政府旅游機構的中高層管理者及旅游愛好者。

作者簡介:

目錄:Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1．1 Background of the study of the Chinese outbound tourist market
1．2 Development features of the Chinese outbound tourism market
1．3 Affected factors of the Chinese outbound tourism market
1．4 Characteristics of the Chinese outbound tourism market
1．5 Major problems in the market development of Chinese outbound tourism
1．6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions

Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2．1 Introduction
2．2 Literature review
2．3 Methodology
2．4 Results
2．5 Conclusions and implications
References
Discussion Questions

Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3．1 Introduction
3．2 Current features of tourism in western China
3．3 A tourism SWOT analysis in western China
3．4 Recommended tourism development strategies
3．5 Conclusions and limitations
References
Discussion Questions

Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4．1 Introduction
4．2 Literature review
4．3 Methods
4．4 Results
4．5 Conclusions and discussion
References
Discussion Questions

Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5．1 Introduction
5．2 Tourist flows between Mainland China and Taiwan China
5．3 Political and economic development between Mainland China and Taiwan China
5．4 Problems of current tourism flows between Mainland China and Taiwan China
5．5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5．6 Conclusions and discussion
References
Discussion Questions

Chapter Six A Study of Tourists' Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management
6．1 Introduction
6．2 Literature review
6．3 Data sources
6．4 Results
6．5 Conclusions
References
Discussion Questions

Chapter Seven A Study of Tourists' Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7．1 Introduction
7．2 Research background and literature review
7．3 Methodology
7．4 Results
7．5 Discussion and conclusions
References
Discussion Questions

Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8．1 Introduction
8．2 Literature review
8．3 Methodology
8．4 Data analyses
8．5 Conclusions
References
Discussion Questions

Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9．1 Introduction
9．2 Literature review
9．4 Methodology
9．5 Data sources
9．6 Research results
9．7 Conclusions
References
Discussion Questions