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2020-02-11 14:29 來源：京東作者：京東

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內(nèi)容簡介:　　《出版專業(yè)英語》為編輯出版類英文教材，不僅涵蓋了圖書出版史、編輯的類型與職責、圖書出版流程、雜志出版、報紙出版等基礎(chǔ)性專業(yè)知識，而且還加入了數(shù)字出版、網(wǎng)絡(luò)出版、出版技術(shù)、網(wǎng)絡(luò)圖書營銷等內(nèi)容，緊跟數(shù)字出版技術(shù)飛速發(fā)展的大環(huán)境?！冻霭鎸I(yè)英語》英文與譯文相結(jié)合，并配有自學課文，且在各章中均配有背景知識介紹、學習目標與要求以及若干熱身問題，各章均設(shè)有多類型習題，文后的詞匯釋義均采用英漢雙解的方式。
　　《出版專業(yè)英語》可作為編輯出版學專業(yè)的本科生、研究生的教材及從事出版專業(yè)出版者的參考書。

作者簡介:

目錄:Unit 1 Panorama of Book Industry
Text A Book Publishing Industry Analysis
Text B How Does the Publishing Industry Work
Text C Private Publishing Industry
Text D （self-taught text） Book Publishing Industry Problems

Unit 2 Publishing History
Text A Publishing Timeline
Text B Publishing History in China
Text C Chinese Printing History
Text D （self-taught text） Publishing History in Europe

Unit 3 Production Process of One Book
Text A Editing Process
Text B Book Design
Text C Understanding the Book Distribution Channels
Text D （self-taught text） Printing Process

Unit 4 Magazine Publishing
Text A Types of Jobs in Magazine Publishing
Text B What are the Duties of a Magazine Editor
Text C What is a Magazine Editor
Text D （self-taught text） How to Edit and Proofread a Manuscript

Unit 5 Types and Duties of Editors
Text A The Various Types of Editors
Text B Role of an Editor in Print Media
Text C What is a Copy Editor or Page Designer
Text D （ self-taught text） Authors， Writers， and Editors

Unit 6 Digital Publishing
Text A Define Digital Publishing
Text B The History of Digital Publishing
Text C E-book SWOT Analysis
Text D （self-taught text） Digital Publishing Tools

Unit 7 Online Publishing
Text A How to Publish an E-book
Text B Publish on Demand——A Lightning Source Book Example
Text C Learn How to Promote and Market Books Online
Text D （self-taught text）Find a Publisher and Get My Book Published

Unit 8 Technology about Publishing
Text A Unlimited Cloud-based Service for Audio Books
Text B Desktop Publishing Technology
Text C Electronic Publishing Technology
Text D （self-taught text）Building an Audience for Digital Editions

Unit 9 Distribution and Marketing
Text A What is Marketing
Text B Getting Publicity
Text C What Kind of Coverage Might You Achieve
Text D （self-taught text） Promotion Methods

Unit 10 Publishing Contract and Copyright Licensing
Text A Publishing Contract
Text B What not to Miss When Drafting & Negotiating Your Book Publishing Contract
Text C How to Negotiate Book Publishing Contract Tactfully
Text D （self-taught text）Negotiating Book Contract Terms and Royalties

Unit 11 Publishing Law
Text A Knowledge about Copyright
Text B What is Copyright Infringement
Text C Press Law
Text D （self-taught text）Freedom of the Press
Appendix I Referenced Translation
Appendix II Part of the Reference Answers

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