目錄:Chapter 1 Products and Manufacturing產(chǎn)品與制造篇
1.1 Market Research市場調研
1.2 Innovation and Invention創(chuàng)新與發(fā)明
1.3 Quality Management質量管理
1.4 Competitive Strategies競爭策略
Chapter 2 International Marketing國際市場營銷篇
2.1 Brands and Competitors品牌與競爭對手
2.2 BusinessNegotiations商務談判
2.3 Internet and E-commerce互聯(lián)網(wǎng)和電子商務
2.4 Customer Service客戶服務
Chapter 3 International Logistics國際物流篇
3.1 Warehouse and Inventory倉儲與庫存
3.2 Transportation and Distribution運輸與分銷
3.3 Third Party Logistics and Purchasing第三方物流與采購
3.4 LogisticsManagement物流管理
Chapter 4 International Trade國際貿易篇
4.1 WTO世界貿易組織
4.2 Bills and Documentations單證票據(jù)
4.3 Foreign Exchange and Currency外匯與貨幣
4.4 Finance andAccounting金融會計
4.5 International Business Management跨國公司管理
Chapter 5 International Business Letters國際商務信函篇
5.1 Enquires. Offers and Orders詢盤、發(fā)盤及訂貨
5.2 Sales Promotion and Complains促銷及投訴
5.3 PaymentMethod支付方式
5.4 Packing and Marking包裝及運輸標志
Chapter 6 International Shipping&Maritime Affairs國際航運與海事篇
6.1 International Ocean Shipping Agency國際海運代理
6.2 Chartering and Charter Party租船業(yè)務和租船合同
6.3 Claims and Settlement索賠和理賠
6.4 International Ship-related Maritime Disputes國際船舶海事糾紛
Chapter 9 Commodity Inspection商品檢驗篇
9.1 The Types of Commodity Inspection商檢的種類
9.2 The Procedure ofCommodity Inspection商檢的程序
9.3 Declaration oflmport and Export Commodities出入境商品報檢
9.4 Entry and Exit Health Quarantine出入境衛(wèi)生檢疫
Chapter 100ther Related Topics其他
10.1 International Business Conventions and Exhibitions國際商務會展
10.2 Businesslnterview商務面試
10.3 HotelManagement酒店管理
10.4 Social Welfare社會福利