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2019-12-10 11:03 來源：京東作者：京東

內容簡介:　　《現(xiàn)代商務英語綜合教程》系列教材內容由淺入深，由普通商務常識逐漸過渡到專業(yè)性較強的商務知識，語言水平也由易到難，適用對象為大學一至三年級的學生。本書為《現(xiàn)代商務英語綜合教程》第一冊，共十二章，按照每周4～6學時設計。

作者簡介:

目錄:Chapter1IntroductiontoBusiness
BackgroundCase：DonaldTrumpIsBack
Listening
Reading：TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading：StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase：SouthwestAirlinesRecruitment
Listening
Reading：NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading：QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase：WhoseFault?
Listening
Reading：EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading：TheGreatCommunicators
Chapter4Teamwork
BackgroundCase：PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading：TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading：TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase：AsBusinessTravelIncreases，SoDoCostsandHeadaches
Listening
Reading：WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading：FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase：WhatsWrong?
Listening
Reading：GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading：BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase：InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading：MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading：HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase：BillGatesMysteriousNewCompany
Listening
Reading：BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading：DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase：PamperstoExpandProductRange，ServicesinChina
Listening
Reading：P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading：McDonalds：WereLovinIt！

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