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2019-10-31 11:13 來(lái)源：京東作者：京東

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內(nèi)容簡(jiǎn)介:　　《跨文化商務(wù)交際》旨在幫助學(xué)生了解并掌握跨文化商務(wù)交際方面的知識(shí)，增強(qiáng)跨文化理解，克服文化沖突，加強(qiáng)文化溝通與合作，應(yīng)對(duì)經(jīng)濟(jì)全球化背景下日益頻繁的跨文化商務(wù)交流活動(dòng)?！犊缥幕虅?wù)交際》從跨文化交際基本理論入手，層層深入，詳盡分析了跨文化商務(wù)交際理論框架，清晰展現(xiàn)了不同文化中的商務(wù)禮儀、商務(wù)談判技巧和跨文化管理策略。并選用豐富典型的商務(wù)文化案例予以分析，引導(dǎo)學(xué)生活學(xué)活用。每章均配有導(dǎo)讀、課后練習(xí)、案例分析及補(bǔ)充閱讀，幫助學(xué)生掌握重點(diǎn)，拓寬思維，提高分析應(yīng)用能力。

作者簡(jiǎn)介:

目錄:Chapter 1 Culture， Communication， Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study： To Be Direct or Not
Further Reading： Cultural Differences

Chapter 2 Communication Between Cultures： Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study： The Problem of Using the Local Language
Further Reading： Practice in Telephone Sales

Chapter 3 Communication Between Cultures： Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study： How Can You Still Smile?
Further Reading： Features of Kinesics

Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study： Hand in the Report in 15 Days
Further Reading： Cultural Values in International Business

Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study： Are the Problems Right There or Not?
Further Reading： Culture Clash

Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor， Superstitions and Taboos
Summary
Exercises
Case Study： What Caused the Conflict?
Further Reading： \"Going Dutch\" Versus \"Chinese Hospitality\"

Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study： Why Didn't the American Manager Explain Directly?
Further Reading： Factors that Influence International Business Negotiation

Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study： GE's Informality
Further Reading： Team Building
Key to Exercises
Bibliography

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