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2020-01-02 14:49 來(lái)源：京東作者：京東

內(nèi)容簡(jiǎn)介:　　加入WTO后，我國(guó)與世界各國(guó)的經(jīng)濟(jì)交往與合作更加廣泛，國(guó)際商務(wù)活動(dòng)日益頻繁，市場(chǎng)對(duì)對(duì)外經(jīng)貿(mào)人才的需求量成倍增長(zhǎng)。面對(duì)這一形勢(shì)，培養(yǎng)和造就一大批既懂英語(yǔ)又有較扎實(shí)國(guó)際經(jīng)濟(jì)貿(mào)易、金融和商務(wù)方面知識(shí)的綜合人才是我們的當(dāng)務(wù)之急?！冻跫?jí)商務(wù)英語(yǔ)閱讀》正是在此背景下孕育而生。
　　《初級(jí)商務(wù)英語(yǔ)閱讀》的宗旨是：用英語(yǔ)傳授經(jīng)濟(jì)貿(mào)易的基礎(chǔ)理論和基礎(chǔ)知識(shí)，對(duì)學(xué)生進(jìn)行全面的、嚴(yán)格的經(jīng)貿(mào)基礎(chǔ)理論教育和經(jīng)貿(mào)專業(yè)英語(yǔ)語(yǔ)言技能的培訓(xùn)，使學(xué)生既能掌握經(jīng)濟(jì)貿(mào)易知識(shí)，又能用英語(yǔ)進(jìn)行經(jīng)濟(jì)貿(mào)易工作，以及閱讀有關(guān)信息和新發(fā)展的報(bào)道。
　　《初級(jí)商務(wù)英語(yǔ)閱讀》適合文秘、企業(yè)管理、財(cái)經(jīng)、外貿(mào)、商務(wù)英語(yǔ)等專業(yè)的學(xué)生及涉外工作人員學(xué)習(xí)使用。

目錄:Part One Reading Exerctses
Unit Ⅰ International Trade
Section A Sino-European Trade and Investment
Section B Transnational Goods & Services
Section C Trade Supervision
Unit Ⅱ Corporate Finance and Markets
Section A Merger and Acquisition
Section B Gold Market
Unit Ⅲ Logistics
Section A Transportation and Fuel
Section B Transportation Market
Unit Ⅳ E-commerce
Section A Mobile Commerce
Section B Cross-border E-commerce
Unit Ⅴ Innovation
Section A Autonomous Driving Technology
Section B Application of Hydrogen Technology
Unit Ⅵ Electronics Industry
Section A Mobile phone & Smartphone
Section B Television： The Shape of Our Lifestyle
Section C App Software and Their Makers
Section D iPod
Unit Ⅶ Auto Industry and Markets
Section A The Automotive Industry in China's Markets
Section B Auto Industry， Laws and Regulations
Unit Ⅷ Entertainment Industry
Section A Entertainment and Property
Section B Film Industry
Unit Ⅸ Stock Exchanges & Capital Markets
Section A China's Stock Market
Section B How Should the Stock Market Be Assessed?
Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus
Section A Business-political Nexus： Role Shift
Section B Business Tycoons and Political Scandals
Unit Ⅺ Business Culture
Section A Business Meeting
Section B Business Lunch in Spain
Unit Ⅻ Business Etiquette
Section A Telephoning
Section B Gifts

Part Two Comprehensive Exercises
Section Ⅰ Translating
Section Ⅱ Multiple Choice Questions
Section Ⅲ Reading Comprehension A
Section Ⅳ Reading Comprehension B
Section Ⅴ Case Study

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