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2019-12-26 20:52 來源：京東作者：京東

跨境電商專業(yè)英語

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內(nèi)容簡介:　　《跨境電商專業(yè)英語》的教學(xué)設(shè)計以先進(jìn)的教學(xué)理論為指導(dǎo)，吸收了課堂教學(xué)、外語教學(xué)和專業(yè)英語學(xué)習(xí)方面的研究成果和成功經(jīng)驗。在教學(xué)設(shè)計中，注重學(xué)生獲取直接經(jīng)驗和間接經(jīng)驗體驗。
　　開展自主學(xué)習(xí)，發(fā)展學(xué)生利用各種學(xué)習(xí)212具或資源自主發(fā)現(xiàn)、分析和解決問題的能力；同時開展小組學(xué)習(xí)，讓學(xué)生學(xué)會協(xié)作和分享，培養(yǎng)學(xué)生團(tuán)隊協(xié)作精神。另外，教學(xué)設(shè)計還旨在引導(dǎo)課堂教學(xué)改革，充分發(fā)揮學(xué)生的學(xué)習(xí)主體性。具體的教學(xué)設(shè)計分為三個部分：Before-classExercises可要求學(xué)生利用學(xué)習(xí)資源獨立完成WordStudy、TermStudy和StructureStudy任務(wù)，并將個人學(xué)習(xí)成果準(zhǔn)備課堂分享；In-classExercises可要求學(xué)生通過PairWork或GroupWork，協(xié)作完成課文的學(xué)習(xí)，教師可以適時地給予反饋與評價；After-classExercises要求學(xué)生通過GroupWork，完成Writing任務(wù)，并以Activity形式，把習(xí)得的經(jīng)驗應(yīng)用于實踐（典型的212作任務(wù)），建議學(xué)生以視頻形式提交活動作業(yè)，以便分享和評價。

作者簡介:

目錄:Part I Overview of Cross-border E-commerce
Chapter One Cross-border E-commerce （I）
Text A Cross-border E-commerce （I）
Text B Trending in China： Cross-border E-commerce
Chapter Two Cross-border E-commerce （II）
Text A Cross-border E-commerce （II）
Text B The Advantages of E-commerce

Part II Main Cross-border E-commerce Platforms
Chapter Three AiiExpress Platform
Text A AliExpress
Text B How to Make A Refund Request on AliExpress
Chapter Four DHgate Platform
Text A DHgate
Text B The Business Model of DHgate
Chapter Five Amazon Platform
Text A Amazon
Text B Using Amazon to Grow Your E-commerce Business

Part III Pre-sale services of Cross-border E-commerce
Chapter Six Product Selecting
Text A Product Selecting
Text B Product Selecting Tips for New Sellers on DHgate
Chapter Seven Product Pricing
Text A Product Pricing（DHgate）
Text B Pricing Policy
Chapter Eight Product Listing
Text A Product Listing
Text B How to Make Titles and Descriptions
Chapter Nine Platform-inside Marketing
Text A AliExpress Marketing Tools
Text B Three Product Marketing Ways
Chapter Ten SNS Marketing
Text A Facebook Marketing
Text B Social Networking Service Marketing
Chapter Eleven Mobile Marketing
Text A Wish： Mobile Marketing
Text B Mobile SEM： Vital for Mobile Marketing and Your Online Success

Part IV On-sale services of Cross-border E-commerce
Chapter Twelve Cross-border E-commerce Logistics
Text A Cross-border E-commerce Logistics
Text B EMS China
Chapter Thirteen Order Processing and Delivering
Text A Product Packaging & Delivering on AliExpress
Text B Order Processing

Part-V After-sale Services of Cross-border E-commerce
Chapter Fourteen Disputes and Complaints
Text A Dispute Rules on AliExpress （Extracted）
Text B Settling Complaints
Chapter Fifteen Customer Service of Cross-border E-commerce
Text A Customer Service
Text B Customer Relationship Management

Appendices
Appendix I Email Communications
Appendix II Models for Title Descriptions
Appendix III Models for Specifics Descriptions
Appendix IV Models for Product Descriptions
Appendix V Models for Logistics Descriptions
Appendix VI Models for Payment Descriptions
Appendix VII Models for After-sale Service Descriptions
Appendix VIII Models for Store Descriptions

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